Trends & Challenges Shaping The Medical Industry

Trends & Challenges Shaping The Medical Industry

The medical landscape has been undergoing significant shifts, with emerging trends posing challenges to practitioners. Reimbursement challenges coupled with the investment required and increasing cost of doing business, is putting pressure on medical practices. How...
Best Practices For Inbound Marketing In 2024

Best Practices For Inbound Marketing In 2024

In today’s digital landscape, inbound marketing has become an indispensable tool for elective medical practices to attract, engage, and retain patients. As we’ve revealed in our 2024 Medical Marketing Outlook, it’s crucial for elective medical practices to stay ahead...
2024 Medical Marketing Outlook

2024 Medical Marketing Outlook

In 2023, we finally put the pandemic behind us, and as practices rebuilt and got back to normal, business still wasn\’t totally \”usual\”. According to a CNBC article, a recession loomed but never landed and the forecast of an economic downtown never...
3 Ways to Get 3-Star Reviews (or Worse)

3 Ways to Get 3-Star Reviews (or Worse)

OptiCall is often the go-to resource to help elective medical practices deliver the patient experience that gets 5-star reviews. But hey, we recognize not everyone wants to be at the top, drive more new patient visits, or generate more revenue. Here\’s a quick...