The Gift of Giving

Cash vs Gift…Who Is Really King? The holidays are here, which means everyone\’s in a gift-giving mood. But how come gifts are only relegated to a certain time of year? Most people like to give gifts. Everyone likes to receive them. And when it comes to the...

Value Of A Patient

If we only had more leads… Let\’s all chant the mantra of the elective medical practice. \”It\’s not an in-office problem, it\’s just getting them to the office that\’s the problem!” If this really were the case, then...

How important is follow-up to your practice?

The Importance of Follow-Up “Congratulations, Captain Obvious.” That\’s probably your first thought when I mention that timely follow-up* to leads is essential for conversion. Yes for many of you, this topic may be old news. But it never ceases to surprise me...